A LIFESTYLE TO LOVE
You walk into a beautiful space and you just know—you can call dibs on everything in the place. The clothes in the closet, the cushions on the couch, the scarves in the drawers, the wine in the fridge, the art on the walls—it’s all within reach. Welcome to the new world of retail. Welcome to Batch, a thoughtfully curated selection of up-and-coming products and innovative brands, ready to go home when you are.
Today’s typical shopping experience is quite literally out-of-touch, since you can’t reach through your screen to touch that lust-worthy end table. But the solve isn’t a new store. It’s a new Batch. An immersive, inspiring shopping experience in a place that’s as comfortable and welcoming as your best friend’s home, only better, because everything you see is completely covetable. And touchable. And take-home-able.
Batch started as a revolving retail showroom in a historic 1916-era firehouse that we took great lengths to preserve, restore, or re-use its original features. In 2019 we expanded east with a 6-month pop-up at Hudson Yards. We loved meeting so many of our brand enthusiasts during our IRL retail run and encourage you to keep in touch via @visitbatch to learn about upcoming shoppable installs in your neighborhood!