THE FUTURE OF HOME STAGING IS SHOPPABLE
As a homeowner or developer, staging a residence can bring you to a sale faster. In a NAR study 77 percent of buyers’ agents said a staged home “made it easier for a buyer to visualize the property as a future home.” Staging not only helps buyers see how a space can be used, but décor and art make a unit far more inviting than simply seeing bare walls. In 2020, staging is more important than ever and if you decide to invest in this option, there are some ways to go beyond just traditional staging to get better results.
All in the Details
Many sellers stage their units with the basics to evoke a sense of home — a bed, a dining table, and a sofa definitely mimic the feeling of a residence. However, just slightly more detail can truly elevate a space and make someone feel like they’ve arrived in the place they want to live in. At Batch, we like to add covetable small items to make the space memorable such as small potted plants, candleholders, and framed artworks. While the larger pieces of furniture give a residence a sense of space, the details turn it into a place where someone wants to live. Take, for example, this small studio in San Jose in which a bar cart, well-placed books, and cool light fixtures help maximize the space.
Evoke Emotional Associations
Nothing beats falling for an item in person. Sure, someone can love say, a vase, on their phone screen but seeing its unique color, texture and craftsmanship is what really compels a buyer to make a purchase. This is particularly true of digitally minded first-time buyers whose décor tastes aren’t set in stone yet. Batch creates an intimate space that’s merchandised with beautiful brands and makers where they can explore IRL and see, touch, and feel home items. They can confidently buy something without worrying that it won’t be up to their standards when they receive it in the mail.
Help Imagine Moments There
Most people decide if they like a residence in a small amount of time and the initial feeling is crucial when selling a home. That’s why you should do something special with the first space buyers see when they enter a home. In this SOMA two bedroom, it’s easy to imagine entertaining and having a good time with friends as it’s staged to show playful couch area (with a geometric, attention-grabbing carpet) and colorful dining table and art wall that will make potential buyers want to plan their next dinner party there. When staging a residence go beyond the experience of living there and tell the story of sharing moments there.
Creating Unique Spaces
People love plants in their homes and they are a great accent in staging. Want to take things to the next level? Stage a hanging wall like this one in a two-bedroom model on the San Diego waterfront where potential buyers can discuss what they would plant there. Some herbs to use in the beautiful kitchen? Or florals that will bloom with the abundant sunshine in the unit? Either way, you will have buyers talking and imagining what it would be like to live there, bringing you closer to a sale.
Fresh Finishing Touches
Even the most beautifully staged apartments can feel a little stale, especially if everything has been positioned a certain way for a few days or weeks. Some fresh elements can spruce up the experience and make it feel like the unit was staged that day. For example, set out a vase with fresh flowers or fruit in bowls (not fake ones) to give the space a newly-set feel. A fresh scent in the space is also a winner, especially if it masks the scent of paint in a new unit.