CHANGE MORE THAN YOUR WARDROBE WITH TACT & STONE
It’s no surprise that sustainable fashion has been on the minds of many designers and consumers. From top fashion houses to local clothing brands, companies are starting to adopt eco-friendly practices when it comes to creating apparel. Companies like Tact & Stone are here to prove to you that you can have quality clothing made from upcycled material that won’t break the bank. Find out more about this West Coast favorite from Tact & Stone CEO Landon Nash:
What is the meaning behind the name of your company?
I wanted a name that meant something but wasn’t “in your face” and was open to interpretation to each individual. To me Tact & Stone means: Tact- to have a sense of how to act in any given situation; to know what’s aesthetically appealing. Stone- is the earth.
Tell us about your background and how this led you to become the Founder of Tact & Stone?"
I was a real estate agent in San Francisco prior to starting Tact & Stone. I have always had a passion for sustainability and lived my life in a way that I thought had a positive impact.
When I read an article about the fashion industry and how it was one of the largest contributors to climate change, I was shocked! To hear some stats like; 750 gallons of water to make one cotton tee shirt, 10 million tons of clothing waste go to landfill each year just in the US, 6 out of 10 garments end up in landfill within a year of purchase, around 70% of garment works are subjected to poor working conditions and are underpaid… my mind was blown!
I went searching for a brand I would feel good buying from, that I felt was addressing all the aspects of sustainability and was also making high quality, stylish essentials… and I couldn’t find anything. There are some great companies that are working towards a more sustainable industry, but they seemed to only be addressing the outdoor market. Because I couldn’t find anything, I decided to start it myself and do my best to change the industry.
Your six values at Tact & Stone are Authenticity, Quality, Style, Comfort, Ethics and Circularity. Are these values that you carry into your everyday life? If so, how?
These are values I try to live by in my own life! Life is too precious to live half heartedly. I pride myself in living life to its fullest. Whether it’s in my personal life or business I do my best to embody these values everyday.
Can you describe how your brand is going to change the conventional retail model?
Tact & Stone is proving that high quality, functional products can be made in a sustainable way. I think there is a misconception that “sustainable or green” means inferior quality or is significantly more expensive. That is absolutely not the case! We want to educate the consumer that you don’t have to sacrifice quality, style, fit (or anything) to produce products in a way that has a lower impact. We need to make these changes so we can leave this place better for future generations.
“Upcycling” - What exactly is it and how does this differ from recycling materials? Why aren’t more companies doing it?
Upcycling means taking waste or discarded material and turning it into something of greater or equal value. Recycling typically means taking material and turning it into something of lesser value. By upcycling cotton and polyester we are diverting waste from landfill and turning it into high quality, high value clothing.
I don’t think a lot of brands are implementing this into their process for a couple of reasons. First, a lot of large brands have such a complex supply chain, coupled with huge demand, it takes a lot of planning and time to implement strategies like this into their production process. Because of this I believe a lot of these new strategies are going to come from new, smaller brands that build it into their foundation as start-ups. By doing it this way it allows us to scale in a more sustainable way. Second, it’s still a relatively new technology and is going to take some time to get to commercial scale. Lastly, it does cost a little more to produce clothes in this way, so brands that are established find it hard to switch to upcycling as it can hurt their margins.
Any suggestions on how consumers can further affect change within their homes or day-to-day lives? Any tips/tricks you maintain to minimize your footprint?
I believe most people want to “give back” or have a lower personal impact, but don’t really know how to start, or assume it’s too hard. To have an impact we don’t have to be perfect! It’s important to just start somewhere and be aware of your habits. Here are some of my own personal habits and tricks: try to limit your single use plastic consumption; whether that’s in the grocery store, out to eat, or in your home. Be aware of the products you purchase, and do your best to buy organic, upcycled, or recycled materials. Try not to wash your clothes after a single wear, especially garments like denim, outerwear, sweatshirts. I believe if people would make these simple changes we would have a large scale impact and make this world a better place.